
Made in Caerphilly
Why I made Shamble
Hi, I'm Laura. I have ADHD and CPTSD. For years I lived in a state of quiet, constant emergency. Nothing was technically on fire, but everything smelt faintly of smoke, and I was somehow late, hungry, missing a shoe and unable to remember why I'd walked into the kitchen.
In 2020 I rebuilt my life from the ground up as a single mum. No cavalry was coming, so I built scaffolding: a Google Nest in every room, with timers for the school run, the laundry and leaving the house. I'm basically parented by a chorus of polite robots.
I've downloaded productivity apps with the optimism of a woman who truly believed that this time, a pastel dashboard would save her. Reader, it did not. For shambly brains like mine, "out of sight, out of mind" isn't a saying. It's the operating system. So I made Shamble: a warm place for the things that matter, right where I'll see them.
Spatial computing has excited me since I first held a View-Master up to my eyes as a child. Being somewhere else entirely, just by looking, felt like magic. I've loved watching VR grow up over the past decade, and now glasses are bringing it into everyday life. I think that could change lives.
Being shambly isn't a flaw. It's a different way of moving through the world, and it deserves technology that can keep up.
Laura Coyne, founder, Shamblewise


